It has been a minute since I blogged a La Jefa!! So long so that I feel I need to explain again what it is!!
My La Jefa series is a project I started to photograph local female entrepreneurs. In any field!! I take their photos for a SUPER discounted price and then feature them on my blog. I do this for TWO reasons. One, so that they can have very very affordable portraits for their business website, social media, promotions, whatever they might need photos for. And two, they can also get a little more exposure to all of you that follow me.
Today I am featuring Sandra from Sandra Pinon Jewelry. I needed some jewelry repaired and a friend recommended her to me and she was able to do the repairs and we started talking photos and boom, we scheduled a La Jefa shoot!! I have since also purchased a beautiful ring for my mother in law which she loves and I can't wait to purchase more beautiful jewelry in the future. But let me tell you her story!!
17 years ago, Sandra found out that her 3 year old son had Fragile X syndrome. After 2 years of grieving and finding help and services for her son, she discovered her love for creating jewelry. At first she used Swarovski and beads and experimented and used wire and other methods. After a few years, she was very interested in learning metal smithing, and so after an inspirational trip to Albuquerque, she began to teach herself.
Sandra says "Creating jewelry became a therapeutic outlet after discovering my son has a lifelong disability. From that sad moment in my life, came my love for jewelry design and craftsmanship." She hand makes each design and each piece is individually fashioned with attention to detail. She maneuvers metals and sets each stone, all herself, all with love and passion for what she does. "My customers appreciate the quality of workmanship. I strive to provide them pieces they will treasure for a lifetime and perhaps pass down to the next generation."
You can find Sandra set up most weeks at the Downtown Farmers Markets on Saturdays and the Upper Valley Artist's Market on Sundays.
She is also on Instagram and Facebook and Etsy all under Sandra Pinon Jewelry.